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Pricing for Profit

A presentation on pricing for profit from the CWCF’s AGM 2006.

Excerpt:

Objective:

  • To gain an understanding of the basics of pricing in order to determine at what level of sales at a particular price, will enough revenue be produced to generate the wages and profits which the co-op requires.

Why is Pricing Important:

  • Price is often a key determinant of market acceptance of the product or service.
  • Pricing is a key factor in determining the amount of revenue a co-op will generate.
  • Since revenue is required to pay expenses and to produce profit, pricing is crucial.