Board Member Profile: Reba Plummer


Based in Toronto, Reba Plummer has served on CWCFs board since 2010, and as board President since 2016. The Co-executive Director of Toronto’s Urbane Cyclist, Reba started out as the proprietor of her own bike shop before joining Urbane in 2000. She attended her first CWCF conference in 2006, and has been present at every one since. She is currently on the board of The Co-operators, having been nominated by CWCF, and previously served as the Greater Toronto Area Co-op Network Regional Manager for the Ontario Co-operative Association.

Having been a sole proprietor, Reba appreciates the shared responsibility that comes with belonging to a worker co-op. She finds that the co-op’s members have particularly demonstrated their commitment during the Covid-19 pandemic and stepped up to meet the challenges arising from it. She believes that Urbane’s members are committed to living out the co-op values in their work, seeking to create fair and equitable employment for all.

Reba believes a lack of understanding within the wider community remains a challenge for worker co-ops, and hopes to make them better understood. She would also like to grow CWCFs membership, and to ensure it has more resources available to support the creation of or conversion to worker co-ops.

An avid cyclist, Reba has completed the Adventure Cycling Association’s leadership training and has led several bicycle tours including the Eastern Canada Adventure, a two-week tour from Quebec City to Gaspé. She is also a two-time Cycle Messenger World Champion (cargo bike racing division).